Final Project: Workload Breakdown

Workload Breakdown

Chin Jian Hao (Leader):

– History about NCADA.

– Their about, and board members.

– Prototypes of websites

– Action Plan

– Case study: Sourcing of example using new media. (Statics)

Nur Asirah:

– History about NCADA.

– Their about, and board members.

– Prototypes of Twitter.

– Case study: Sourcing of example using new media. (Statics)

Siti Muliani:

– History about NCADA.

– Their about, and board members.

– Prototypes of Facebook (NCADA) and Logo of campaign.

– Evaluation of Website

Toh Shirley (Me):

– History about NCADA.

– Their about, and board members.

– Prototypes of Youtube

– Prototype of Campaign website.


Final Project: NCADA’s Web Presence

Do they have any web presence?

Yes, they do have website right now. The domain name of the website is:

They are currently using web 2.0.

Personally I feel that their website are not effective and practical. This is because most of the people will not specially go into their website and read stuff related to drug abuse. Maybe they will when they have to, such as doing research on drug abusing. I feel that most of the people will be more interested on social networking such as facebook. I also feel that their webpage are too lengthy and a few pictures. This won’t catch the viewer attention.

Some of their information such as upcoming events is outdated.

Final Project: Members and Who They Work With

The Council Members

Chairman:  Dr N Varaprasad, Chief Executive (National Library Board)
Vice Chairman: Mr Victor Lye, General Manager (International Medical Insurers Ote Ltd)
Secretary: Ms Sei Yue Theng, Director Communication Division (Central Narcotics Bureau)


  • Mdm Suwarin Chaturapit
    Advisor, Administrative & Pharmoeconomics & Drugs Utilization
Health Sciences Authority
  • Mr Chew Hock Yong
    Deputy Secretary
Ministry of Community Development, Youth and Sports
  • Dr Chew Tuan Chiong
    Chief Executive
Science Centre Singapore
  • Dr Narayanan Ganapathy
    Asst Professor, Sociology Department
Faculty of Arts and Social Science
National University of Singapore
  • Ms Carolyn Kan Yuen Meng
  • Mr Kong Mun Kwong
    Deputy CEO & Executive Director
Lereno Bio-Chem Ltd
  • Mr Eugene Paul Lai Chin Look
Southern Capital Group Private Limited
  • Mr Andy Lim
Tembusu Partners Pte Ltd<
  • Mr V K Rajan Senior Consultant
Iskandar Development Region
Chesterton International Property Consultants Pte Ltd
  • Ms Diana Ser
    Director of Media Training and Public Speaking
Integrated Marketing Solutions Group (IMSG)
  • Dr Syed Fidah Bin Ismail Alsagoff
    Director, Investment
Temasek Holdings (Private) Limited
  • Mr Tan Chye Hee
    Senior Director Policy and Operations Division
Ministry of Home Affairs
  • Mr Tan Boon Huat
    Chief Executive Director
People’s Association
  • Ms Sally Wong
    Commissioner for Narcotics
Narcotics Division, Hong Kong
  • Mr Wong Siew Hoong
    Director of Schools
Ministry of Education
  • Mdm Zuraidah Binte Abdullah
    Chief Executive Officer
Yayasan Mendaki
  • Mr Manogaran s/o Suppiah
    Chief Executive Officer
Singapore Indian Development Association
  • Mdm Ang Kiat Hoy
    Manager, Student Services
Chinese Development Assistance Council

Who do they work together with?

–       Breakthrough

–       Central Narcotics Bureau

–       Green Haven

–       Helping Hand

–       HighPoint Community Services Association

–       Jamiyah Halfway House

–       Ministry of Home Affairs

–       Pertapis

–       Promised Land

–       Renewal Self-Development


Final Project: National Council Against Drugs Abuse

About of NCADA


History about NCADA?

The National Council Against Drug Abuse (NCADA) was set up in January 1995.


What do NCADA do and provide?

This organization is set up for planning anti-drug strategies and programmes. They will ask voluntary welfare organizations to do more and take on the responsibility and ownership of various aspect of overall fight against drug.


NCADA works closely with other agencies such as the Central Narcotics Bureu (CNB), Prisons Department and Singapore Corporation of Rehabilitative Enterprises (SCORE) to map out strategies to fight drug abuse. They held meeting with officials from the agencies and the Ministry of Home Affairs regularly to come out with several action plans for drug education, treatment, rehabilation and aftercare support. NCADA also invited voluntary welfare organizations and community self-help groups are also invited to share their ideas and proposals.


Who are their “clients”?

Their clients are drug abusers with no age limit, races, and gender.


Reflection about the two guest speakers

On 11 January 2011, two guest speakers Mr. Lionel Chin and Mr. Tan Kian Ann came to speak to us.
The first speaker that is Mr. Tan, a blog marketer and also our ex -TP student spoke about the Search Marketing and Interruption Marketing. Which is refers to the pop-up advertisement. He also shared to us about the Search Engine Optimization (SEO) that he has to always use this skill for his job.

The second speaker is Mr. Lionel Chin, the co-founder of Ripplewerkz. Ripplewerkz is a company that designs websites and forum portals. I personally feel that his job is quite interesting. I remember clearly that he said that because their age range of his workers, there are actually gaming devices in their office. He also shared to us that they always met nasty customer. So it is not an easy job too.

Well, I feel that inviting the two guests and gave us speech about what they have experienced during the real working world and share about their expertise is very useful. It can give us a rough idea that what kind of workload, customers and expectation we will meet and face it when we having our attachment or step out of the society. I also get to know a little more about the both job and I find that I am actually more interested on the web-designing pathway.


Two of My Favourite ACM Exhibits
2 of my favourite Asian Civilization Museum (ACM) exhibits are the Calligraphy session and The Arts of Patterns session.
For the Calligraphy session, visitors get a chance to learn how to write calligraphy with the help of the screen.

For the Arts of Patterns, visitors were asked to create different patterns using rubber bands.

2 New Media Technologies

They have built in several “tour guide” on every corner of the exhibition room. These “tour guide” are computerized, visitor can touch the screen and communicate with them. They will introduce the history of the exhibitions and answer several popular questions that the visitors might ask.

They also used the touch screen technology to let visitor to have a try on how to write calligraphy. This is environment friendly too as no papers are wasted and the visitor can keep trying on different patterns.


I personally feel that ACM can use the new media tools: Augmented Reality.
The museum can provide them an iPhone to the visitor so they can just capture the image of the exhibits and all the details will show out.

Literature Review

How the Internet is changing the English language and the ways we speak.

Different technologies nowadays such as emails, instant messaging, blogging, social networking, online games, and many more have indirectly change our style of communicating with each others. The Internet has created a few new vocabularies or emoticons and words that were not in the proper English Language. This have slowly affect the style of communication we used daily. For examples, new short abbreviation such as BRB (Be Right Back) are commonly used in text messages or e-mails because people feel that it is more convenient and save time.

I have chose this particular article to review because I feel that it is very close to what we are experience right now. Most of the people know how to use the latest technologies to communicate with one and other, and the way the speak to the person face to face is very different when we are chatting with each other on the internet and each technology. Some people even can’t talk or having phobia on talking to other people face to face because he is too relying on the new technologies.

From this article, I have selected these 3 key terms:

  • Internet Slang (short-form, emoticons )
  • Online Marketing / Offline marketing
  • Social Impact

Internet slang means that a short form of a word or a type of slang in abbreviation that many people use in instant messaging, social networking and microblogging. Some words were also been replaced by single letter word to cut short their time to type out. There are new punctuations which known as emoticons were also used in the chat to express how they feel at that moment.

Online Marketing is also referred to Internet marketing; it means that marketing of products or service over the Internet. Online Marketing is relatively cheaper as compared to the ratio of cost against the reach of their target audience. The medium allows the customer to research and buy the goods and service at their own convenience. Due to this reason, it is more effective than Offline Marketing. Offline Marketing means that selling products to customers physically. Differences between Offline Marketing and Online Marketing are physically someone required for offline marketing but not for online marketing, for offline marketing, either the customer comes to the retailer or vice versa but for online, customer can know the detail about the product in the Internet.

Social Impact due to English language in the Internet, as there are many people said that they actually accidentally use internet slang such as emoticons: “):” for “sad” and abbreviations, such as “ROFL” for “Rolling On Floor Laughing” in their schoolwork. The research also found out that more and more people using Internet Slang during their normal speech with their family, friends, colleague or even their boss.

Based on my research on other related topics, I have done a comparison. They both agree that because of the Internet, new abbreviations (Internet Slang) have been created and it is developing pretty fast. They even found out that only 10% of the words in an average text are not written in full.

For my conclusion, I will identify this topic as a new media theorist. This is because I feel that if this situation is going to continue, more and more people will start to use Internet slang as a habit and will slowly forget how to use the correct English.

Personally, I feel that its overall strength is the Internet helps people to communicate faster and more convenience way. For the online marketing, it does help the business to reduce cost for promoting their products. However the disadvantage which is it weakness is that people will too rely on the Internet and get lazier. So the way they communicate is getting faster by using short forms.

I would like to suggest that we could do some events to promote proper usage of English language. By doing this, we might enhance the situation now and help the people to quit using Internet Slang in the wrong place.


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